PRP Artefact Evaluation
Artefact 6 – Car Showroom web page.
The Car showroom design took 4-5 hours to create in Photoshop CS2. The elements of the design are in-line with the elements of ‘real-world’ car showroom websites. There are numerous design elements which are common amougst this genre of website, most noticably the colour scheme. Car showroom sites seems to prefere a ‘washed-out’ blue theme with lots of reflective glass-like surfaces. Many web site in this genre opt for a screen resolution that does not extend beyond the confinds of the browser window. Inside this fixed set of parameters are scrollable text boxes. This means that the amount of text on the page doesn’t interfere with the overall look and balance of the design.
I have encourporated these elements into this artefact.
The following graph displays the results of question one of the questionaire. Out of 13 people surveyed, 54% correctly thought the artefact was designed to be a car showroom site. 38% thought it was a portfolio design, while 8% thought it was a gaming community site.

The design element which averaged the most influential was the Content design. Other elements which had a positive influence were the Colour Scheme, Content Position, as well as Extra ‘Bells and whistles’, which included lighting/reflective effects – as indicated below.

Out of the people who were surveyed, 92% thought the page design’s primary fuction was either for marketing or advertising purposes.

In conclusion, the survey results suggest that the car showroom websites are recognisable via the actual look and feel of the page, rather than the functionality elements.