Stage 1 Coursework - Advertising Banner
Task: You are required to produce an online advert. It can be for the company, service or institution of your choice. It can be static, animated and/or interactive. It can contain audio and film footage if required.
Because Tesco sells pretty much everything nowadays the idea I came up with for the final banner was a shopping list theme.
The banner starts with a blue background and a pencil scrolls across, writing some text.
The pencil doesn’t actually write the text. I used a guideline for the pencil to follow and a mask over the text so that when the pencil runs across the banner, the text appears at the right moment. I used the font style “Bradley Hand ITC” because I wanted the text to look like handwriting. The first line of text says “Bread. Milk. Car insurance?” The point of the banner is to get across the message that Tesco are now selling specialist goods as well as everyday groceries. The first two items are everyday items that are on everybody’s shopping list. Adding “car insurance” gets the audience’s attention because people wouldn’t normally associate specialist and everyday goods in the same place.
Next, the pencil rotates and moves back to it starting position. This time it rubs out the first line of text. To do this I made the pencil’s rubber end follow the same guideline as the first animation. I used a mask like in the first sequence, but this time the words disappear when the pencil passes the text.
Next, text fades in and out saying “Everything you need”… “in one place”. This clarifies the message behind the banner (Tesco are now selling specialist goods as well as everyday groceries).
A white bar moves from right to left, leaving a small section of blue at the left of the banner. The Tesco logo then appears, shortly followed by the “Every little helps” slogan, which is constant on all of Tesco’s advertising.
I did originally use Action script with a Bounce easing class for the white bar, so that the bar bounces into position. Unfortunately, I had to remove this because when tried to publish my banner with this selected a ‘Syntax error’ was displayed. I found out where the problem was, but was unable to fix it. The bar works well though.
The colours I used in my banner advertisement were red, blue and white. I chose these colours to match the Tesco logo and give the advertisement consistency. They are also primary colours and so are eye-catching.
The banner advert follows a consistent narrative and presentation style concerning fonts and colours which maintains the brand’s identity. The images are compressed, resulting in a file size of 18Kb and the banner’s dimension’s are in the standard size of 468x60, and so will load quickly slow dial-up connections. I used a .swf graphical format.
