Wednesday, November 07, 2007

Simulated Project Brief

Theme/title “insect repellent” (how does this product work? What is it called? What does it repell and how? It can be serious, touching, funny even a spoof. Produce multimedia according to the area of study you have chosen that follows the brief above.

Web and web applications option
Design and produce a micro site and banner that informs, entertains and sells insect repellent.


I will be re-designing the website of the existing insect repellent 'jungle formular'. The purpose of this project is to create a microsite and Flash banner for Jungle Formula. The emphasis of the applications is that the insect repellent product saves lives.

Responce to Brief
What the Client Wants
The client wants a promotional microsite and Flash advertisement banner to promote Jungle Formula insect repellent.
The content of the site will largely remain the same as the existing site. A re-design of its graphic design and navigational structure will be required to accomodate the new features on the site. Jungle Formula want a well branded site with a consistant semantic structure.

The promotional flash banner advert application is to be placed on external sites. Its purpose is to direct traffic to the microsite. It must be well branded and contain some form of animation or interactivity.

What the User Needs
The user experience is the primary focus of both applications. This includes usability, navigation, aesthetic quality, semantic structure, etc. A well balanced, functional site can be achieved via the features outlined in the treatment.

The primary audience for Jungle Formula are 20-50 year-olds who are planning to go abroad near the equator. The audience would need to know how and why they should use insect repellent, about the main diseases they may become exposed to, and what to do in an emergency.


Project Requirements
Redesign
The project will completely re-design the website. The homepage is all important. It sets the expectations, structure and image for the rest of the site. The navigation menu will appear on the left of the page (previously at the top of the page). To create a visually appealing and aesthetic design suited to the content, the colour scheme used will be altered from bold over-powering primary colours, to complimentary shades.
Client Project (Module Overview)

The Context
The Client Project module (MMPR30021) is designed to help you consolidate your multimedia knowledge. It does this through providing opportunities for you to demonstrate their design and problem-solving skills. The module complements both the Personal Research Project (MMPR30020) and Successful Practice and Principles 3 (MMPR30022) modules through its emphasis on commercial and entrepreneurial practice.

In order to do this you will complete two design projects: one where you will work as a multimedia designer to solve a simulated client project (Simulated Project);
and one where you will work with a real client1 to develop a solution through the full life-cycle of a project (Live Brief). You are expected to do this through producing work within your specialisation e.g. Web or Audiovisual or Animation (this should be the same specialisation as the one that you choose to focus on for work that you create in your Personal Research Project module).


Personal Research Project
Agreement Form

Title: Human-intervention that limits website accessibility.
Topic: My project will investigate who has control over what we see, how and why access is sometimes limited in different places.

Research: Primarily I will be focusing on the subject of controlled or limited access experienced by people in different places around the world. What information is not permitted, the reasons used to justify these limitations and how these limitations are implemented and enforced. I will briefly look into other factors that affect people’s accessibility to the internet. Social class in demographic society, freedom of speech, physical disability, environment, and security.
Personal Research Project (Module Overview)
This is my first post of the 2007/8 academic year.

the context
This is a component designed to build upon the Multimedia techniques studied at level one and two by providing you with an opportunity to develop work which is specifically aligned to your personal technical and creative ambitions.

the brief
During this module you will develop a body of work, which reflects individual interests and demonstrates professional potential. You will research into the content and background of self initiated topics, including technologies theory, practice and contexts as appropriate.

The structure of the research project has two parts:
(TERM 1) Document based literature review and analysis.
(TERM 2&3) Research via practice.