PRP Artefact Evaluation

Artefact 3 – Auction Web page.

The auction design took 1-2 hours to create in Photoshop CS2. The content design and colours reflect the most recognisable of auction websites - ebay. This is the quickest artefact I have created so far and, although I’m not 100% satisfied with the design, it encourporates all the basic design elements of an auction website.

The following graph displays the results of question one of the questionaire. 58% of people surveyed correctly thought the artefact was designed to be an Auction website. 25% thought it was a news page and the other 17% thought it was a social networking web page.

The design elements which most influenced these answers were the Page Layout and Content design elements – as indicated below.
48% of people surveyed thought the primary function of the artefact design was for marketing purposes.
24% of people thought the design was to inform, which co-incides with the percentage of people who thought it was a news site design.
The surprising conclusion is that the survey results suggest that people recognaise auction websites via the content position more than by the colour scheme.